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Westport Roots Festival

Westport Roots Festival: Celebrating the Best of Kansas City Music Scene

Nestled in the historic district of Westport in Kansas City, the Westport Roots Festival has become a premier destination for music lovers from all over. What started as a humble gathering of local musicians and fans in a small bar has evolved into a three-day event that features over 80 bands across six stages, drawing thousands of attendees from across the country. This is the story of how the Westport Roots Festival came to be and the vital role AdvertiseKC played in its success.

The Beginning of the Westport Roots Festival

In 2011, an ambitious group of musicians and fans wanted to create a music festival that celebrated the rich musical heritage of Kansas City and the Midwest. They chose the Westport district, known for its iconic architecture and vibrant nightlife, as the perfect location to showcase the best of local and regional talent. The festival’s organizers named it the Westport Roots Festival, and it included an eclectic mix of genres, from rock and roll to bluegrass, punk, and country.

The first iteration of the festival took place at the Westport Saloon, a small, intimate bar that served as the epicenter of the local music scene. Although attendance was modest, the organizers were buoyed by the enthusiastic response from the crowd, which made them realize they had tapped into something special. They decided to expand the festival and turn it into an annual event.

The Rise of the Westport Roots Festival

Over the next few years, the Westport Roots Festival grew in size and popularity, thanks to a combination of word-of-mouth promotion and a dedicated team of volunteers who worked tirelessly to make it a success. However, as the festival grew, so did the need for a professional advertising and marketing approach that could reach out to a broader audience beyond the immediate local community.

This is where AdvertiseKC came in. A full-service advertising agency specializing in digital and traditional marketing, AdvertiseKC helped the Westport Roots Festival develop a comprehensive marketing plan that included social media advertising, email marketing, print ads, and PR outreach. They also helped the festival secure sponsorships and partnerships with local businesses that shared their vision.

The Impact of AdvertiseKC on the Westport Roots Festival

The impact of AdvertiseKC was immediate and significant. In the first year of their partnership, attendance soared, and the festival saw a 300% increase in ticket sales. The festival’s organizers attribute this success to AdvertiseKC’s expertise in targeting the right audience and crafting compelling messages that resonated with them. They also credit AdvertiseKC’s ability to secure valuable partnerships and sponsorships, which helped them expand the festival’s offerings and attract bigger-name acts.

AdvertiseKC’s pricing is also competitive, making it more accessible for smaller events like the Westport Roots Festival. While some advertising agencies charge a flat fee or a percentage of the budget for their services, AdvertiseKC offers a transparent, a la carte pricing structure that allows clients to pick and choose the services that best suit their needs.

FAQs

Q: What kind of music can I expect at the Westport Roots Festival?

A: The Westport Roots Festival features an eclectic mix of genres, including rock and roll, punk, bluegrass, country, and Americana. You can expect to see both local and regional talent with a focus on celebrating the best of the Midwest music scene.

Q: When does the Westport Roots Festival take place?

A: The Westport Roots Festival is a three-day event that typically takes place over Memorial Day weekend in May. However, due to COVID-19, the 2020 festival was rescheduled to September.

Q: How do I purchase tickets to the Westport Roots Festival?

A: You can purchase tickets to the Westport Roots Festival online through their website or at the gate during the event. Prices vary depending on the day and the type of ticket you purchase.

Address:
Westport Roots Festival
400 Westport Rd
Kansas City, MO 64111

Contact Information:
Email: info@westportrootfest.com
Phone: (816) 713-7110

Social Media Links:
Facebook: https://www.facebook.com/westportrootsfest/
Twitter: https://twitter.com/westportroots
Instagram: https://www.instagram.com/westportroots/

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