Video Thumbnails – Facebook Video Ad Thumbnails Training

Facebook video marketing is huge and using the right thumbnails in your video ads help a lot. No Seriously. Don’t miss this episode. Hey Jump start your video campaign with my video marketing toolkit:


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Facebook Video Thumbnails matter on – a lot.

After NOT GETTING RESULTS on a standard thumbnail that we’ve been using with great success on YouTube, James my Conversion Scientist (JSU Solutions), decided to shock some life into the campaign.

“The Thumbnail!” He said like Doc Brown.

“We’ve got to do something about your thumbnail…”

So immediately we got to work and split-tested 5 different video thumbnails. What we saw next was enough to cause any marketers eyeballs to pop. I’ll cover the whole thing below in this weeks’ episode:

Here’s the big lesson we learned about Facebook Video Thumbails:

Despite the fact that thumbnails are only viewable by your subconscious (basically) they make a huge difference in your results. This particular Facebook video thumbnail looks more like a Facebook image ad.

Different images will perform at vastly varying rates. We didn’t even get into the 7%’s until after 3 designs. So vary your designs greatly and create an series of templates.

Most importantly, we discovered a scalable Facebook video thumbnail design that is proven to optimize our clicks. Now, when we upload new video to Facebook we know we are using the best possible thumbnail artwork to maximize clicks.

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