Facebook has triumphantly emerged as one of the greatest success stories on the internet, enjoying the patronage of a whopping 500 million active users today! Easily, it is one of the most accessed online platforms, which boasts the largest social network ever created. Quite naturally, it can prove to be the answer to every advertiser’s prayers. Facebook marketing has quite logically emerged as one of the most popular forms of social media marketing, which has been successfully generating positive responses for entrepreneurs across the globe. Advertising here is possibly one of the easiest ways of pitching your products and ideas before a huge audience.
The popularity of Facebook and the fact that it has become a household name, transcending all gender, age and socioeconomic barriers, has made Facebook marketing an extremely viable option. However, when you plan to showcase your offerings here, you need to remember that this is a social networking platform. There are specific norms that you must adhere to in order to ensure maximum success for your marketing initiative. There is no point in placing an advertisement that no one wants to read!
Facebook Marketing: Simple Guidance
Some simple guidelines can make your Facebook marketing exercise an especially fruitful one. These include:
* Create a Separate Account: The first and probably the most vital tip of all is to create a separate account for your business purposes and conduct all your communications from there. Using your personal account for such purposes is absolutely improper. The new account should act as your brand ambassador and be the sole representative of your identity for business related communications and transactions.
* Have a Dedicated Email Address: It is even better to get a separate email account and import all your client contacts to it for all your business related communications. Use this email address to create your Facebook account. Now the address book automatically hunts down all your clients and asks you to add them as friends on Facebook. It is an ideal way to make a great start.
* Create a Page: Facebook provides you the opportunity to create a page that showcases your products and services. The page name holds great importance in getting your page a top ranking on respect to search engines and you might want to make judicious use of keywords before freezing the name. Remember, you are not allowed to change the page name later. There are no second chances here. So, make sure you get it right the first time.