The advent of the internet has given organizations across the globe a golden opportunity to promote their products and services via various online modes. In addition to using the print media for marketing purposes, they can always take the help of the ‘World Wide Web’ and mobile devices to reach out to a large number of people all over the world in no time. However, before you start using any of the online promotional tools; it is necessary to know about the best ways to promote your products, services, and events online.

Social Networking

Social networking has gained worldwide popularity because it helps every individual stay connected with their friends and family, 24 hours a day. You can utilize sites, such as Facebook, Twitter, LinkedIn, Google Plus, MySpace, and others to publicize your events and activities to every account holder.

The first thing you should do to publicize your event among the social media users is by opening an account on Facebook. Create an events page on this site to attract the users to come and view the information. They can also share your event and class details with their friends and family. Make sure to add the links of your event website and the registration page on Facebook for easy access and signing up.

You can start tweeting about your functions and upcoming academic courses on Twitter. This popular micro-blogging website accepts sentences with maximum 140 characters. Hence, you need to make the updates short, crisp, and appealing to the potential attendees. Don’t forget to include the links of your online event registration page as well as the online ticketing portal to allow instant ticket booking facilities for the event. Try using one or more hashtags while tweeting to help your tweet rank high in the Twitter search and attract maximum visitors.

Professional networking websites like LinkedIn allow you to share all your news and similar relevant content with your LinkedIn friends and followers. You can also join different groups there to start discussing on your conference, seminar, or business gathering. Send invitations to potential contacts to join your group and check your uploaded links on LinkedIn.

Private Community

Another great way of interacting and sharing everyday news about your functions is by building a private community. You can easily create an online community with the help of the web-based private community management solution. It lets you set up, connect, and share event or class-related news with the community members.

Blogs

In addition to maintaining your business website, you can also set up a blog to add important content covering your events and training programs. Upload the best images from your past events to make the blog posts attractive. Do add the link of your business site, together with that of the ticketing page, to enable people to view and buy tickets of your next set of events quickly.