Should you use Facebook Groups for your community?



Get the low-down on the good and bad of Facebook Groups and learn if they are a good home for your community. 🔥

Yeah…yeah…I get it…Facebook…

…even people who use Facebook don’t seem to be huge fans of Facebook as a company…but let’s put that to one side for a moment.

Thousands of companies, interest groups, support groups and more use Facebook Groups every single day, so, here is the question: are Facebook Groups a good platform for building an awesome community?

You know what, it is a fair question.

There are a billion people on Facebook, and Facebook Groups are totally free…so does it make sense to dip your fishing rod into the communal fish pond (so to speak?)

Well, unlike people on Twitter complaining endlessly about anything to do with Facebook (or Meta), I decided to remove emotion from the equation and explore if Facebook Groups are any good.

In my video I explore the good and bad of Facebook Groups covering features, capabilities, insights, data, notifications and more…while also demoing a live community in a Facebook Group.

Finally, I will let you know what I would do if I was in your shoes and whether I would use Facebook Groups for a community…

If you are a community manager, community leader, community evangelist, or marketer…you should check this out.

Spoiler alert: there is a lot to like, and there are some things that really suck…

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Other things you might be interested in:

🌟 My workshop: ‘The Community Ignition Workshop’, my FREE workshop for how to build amazing communities:
https://pages.jonobacon.com/ignition

🌟 My masterclass: ‘Community Experience Masterclass’, learn how to design, build, and launch your community in 10 weeks:
http://communityexperiencemasterclass.com/

📚 My book: ‘People Powered: How communities can supercharge your business, brand, and teams’:

People Powered

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