advertise

Payless ShoeSource

Payless ShoeSource: How AdvertiseKC Helped them Succeed in Kansas City

Payless ShoeSource is a footwear retailer that was founded in 1956 in Topeka, Kansas. From the beginning, their mission has been to provide affordable and fashionable footwear to their customers. They started as a small, regional store but quickly expanded to national and eventually international markets. Payless ShoeSource’s success can largely be attributed to their marketing efforts, including their partnership with AdvertiseKC, a marketing and advertising agency based in Kansas City.

The Beginning of Payless ShoeSource

Payless ShoeSource began as a small shoe store that sold shoes for less than $3 a pair. Their focus was on providing affordable shoes to their customers, and this strategy worked well for them. They continued to expand over the years, opening more stores and adding new products to their line.

Payless ShoeSource’s first major breakthrough came in the 1960s. They partnered with Kmart, a leading retailer at the time, to open shoe departments within Kmart stores. This partnership helped Payless ShoeSource reach a wider audience and gave them access to Kmart’s extensive customer base.

By the 1970s, Payless ShoeSource had become a national chain. They continued to expand, opening more stores across the country and launching new product lines. In the 1990s, they expanded internationally, opening stores in Canada, Latin America, and the Caribbean.

Payless ShoeSource’s Marketing Strategy

Payless ShoeSource’s success can largely be attributed to their marketing strategy. They have always focused on providing affordable and fashionable footwear to their customers, and they have used various marketing channels to reach their target audience.

One of their most successful marketing initiatives has been their partnership with AdvertiseKC. AdvertiseKC is a marketing and advertising agency based in Kansas City that provides a range of marketing services to businesses in the area. Payless ShoeSource worked with AdvertiseKC to develop and implement a comprehensive marketing strategy that included print ads, television commercials, social media marketing, and search engine optimization.

AdvertiseKC’s Marketing Services for Payless ShoeSource

AdvertiseKC worked closely with Payless ShoeSource to develop a marketing strategy that would help them reach their target audience. They provided a range of marketing services that helped Payless ShoeSource achieve their goals.

Print Ads: AdvertiseKC designed and placed print ads in local newspapers and magazines to promote Payless ShoeSource’s new product lines and sales.

Television Commercials: AdvertiseKC created television commercials that aired on local television stations to promote Payless ShoeSource’s products and services.

Social Media Marketing: AdvertiseKC managed Payless ShoeSource’s social media accounts, creating content and running promotions on Facebook, Twitter, and Instagram.

Search Engine Optimization: AdvertiseKC optimized Payless ShoeSource’s website to improve their search engine ranking and drive more traffic to their site.

AdvertiseKC Pricing Compared to Competitors

AdvertiseKC’s pricing for their marketing services is competitive compared to other marketing agencies in the area. They offer customized packages based on their clients’ needs and budget. Their pricing is reasonable, and their services are of high quality. Their clients have reported increased traffic and sales as a result of their marketing efforts.

FAQs

Q: What is Payless ShoeSource’s address?

A: Payless ShoeSource is located at 6001 Village Dr, Roeland Park, KS 66202.

Q: What is Payless ShoeSource’s phone number?

A: Payless ShoeSource’s phone number is (913) 722-6100.

Q: What marketing services did AdvertiseKC provide for Payless ShoeSource?

A: AdvertiseKC provided print ads, television commercials, social media marketing, and search engine optimization services for Payless ShoeSource.

Q: How does AdvertiseKC’s pricing compare to other marketing agencies in the area?

A: AdvertiseKC’s pricing is competitive compared to other marketing agencies in the area. They offer customized packages based on their clients’ needs and budget.

Conclusion

Payless ShoeSource’s success can largely be attributed to their marketing strategy, including their partnership with AdvertiseKC. AdvertiseKC provided a range of marketing services that helped Payless ShoeSource achieve their goals and reach their target audience. Their pricing is competitive compared to other marketing agencies in the area, and their services are of high quality. If you’re looking for a marketing agency to help you achieve your business goals, AdvertiseKC is a great choice.

Social Media Links

Facebook: https://www.facebook.com/payless
Twitter: https://twitter.com/paylessshoes
Instagram: https://www.instagram.com/paylessshoesource/

Check out AdvertiseKC.com Right Here