For any business owner or entrepreneur online marketing web page copywriting is vitally important. If you get it right then there is no reason why everything you write can’t make you some form of income large or small.
It wasn’t that long ago that a well known marketer sat in front of a live seminar audience and displayed how a well written email could pull in money on cue. in fact within 24 hours, the copyright pulled in around $70,000.
Regardless of the offer that you have it is possible to learn some techniques as an amateur or pro copywriter that seem to almost hypnotize people into doing what you have written. Maybe it’s along the lines of subliminal advertising. Have you heard of that? It used to be used on TV a lot where a word would flash on screen for a tenth of a second in the middle of a commercial. The power of this ‘flash’ was so strong that now most countries have banned the use of subliminal advertising!
OK copywriting is not unethical and it certainly won’t get banned any time soon but there some incredibly powerful techniques that can be applied once you know what they are.
Take for example a simple headline. Its effectiveness is said to be worth somewhere in the region of 80% of the whole advert or article. Many copywriters create up to 100 variations of headlines just so they find the perfect one. Go and read up on some newspaper history and it’s common to see the effectiveness of an ad go from 50% up to 300% with just the adjustment of a headline.
So in your online marketing web page copywriting think how you could start selling, improve sales, gain more leads or just improve a click through rate in an email.