Location Based Advertising by The Xcite Group

Location-based mobile advertising (LBA) uses native GPS-targeting technology to pinpoint exact consumer location at any given time. Our solution enables us to serve location-specific mobile advertising to the right person at the right place and time to drive in-store traffic and sales. Our LBA solution is a full stack mobile advertising platform from which we launch your ad campaigns. It supports all standard Interest-Based Advertising (IBA) ad units and its capabilities allow you to display dynamic ads based on a user’s location, proximity, and other data points.

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