Leveraging Anthropology for Effective Content Marketing – Kalicube Tuesdays with Matt Artz
Matt Artz talks with Jason Barnard about leveraging anthropology for effective content marketing.
What you’ll learn
00:00 Matt Artz and Jason Barnard
00:49 Matt Artz’s Brand SERP and Knowledge Panel
05:44 Done for You Knowledge Panel Service by Kalicube
06:17 Understanding Anthropology
09:03 Different Brand Messages for Segmented Audiences
09:17 Understanding Needs and Delivering Value to Clients
11:33 Content Marketing Using Anthropology
12:12 Matt Artz’s Thoughts on AI-Generated Content
13:03 Anthropology to Create More Semantically Relevant Content
15:30 What Does Data Mean in the Context of Anthropology?
19:07 The Concept of Unknown Unknowns
22:11 Balancing Long-Term Strategy and Short-Term ROI
25:13 Using Anthropology to Understand User Behavior
29:33 How Can Anthropology Help with Branded Search
30:45 Passing the Baton: Matt Artz to Anika Jackson
Part of the Kalicube Tuesdays series.
Official Site: https://kalicubetuesdays.com/2023/april-2023/kalicube-tuesdays-with-matt-artz/
Follow Matt Artz on:
Matt Artz website: https://www.mattartz.me/
Listen to the podcast episode:
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9icmFuZGVkc2VhcmNoYW5kYmV5b25kLmNvbS9mZWVkL3BvZGNhc3Qv/episode/aHR0cHM6Ly9icmFuZGVkc2VhcmNoYW5kYmV5b25kLmNvbS8_cD0xMTkyNA
Apple Podcast: https://podcasts.apple.com/podcast/id1452109607?i=1000609765621
Previous episodes you might be interested in:
– The Importance of Behavioural Analytics (Ravi Yada)
– Advantages of Structured Data (Jarno van Driel)
– Creativity is The Missing Ingredient in Most Businesses Today (Nir Bashan)
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The original blurb
In this episode of Kalicube Tuesdays, we delve into the topic of leveraging anthropology for effective content marketing with expert Matt Artz. As the era of semantic search continues to grow, it’s becoming increasingly dominated by AI-generated content. This poses a challenge for digital marketers who need to find ways to stand out from the crowd.
Anthropology, the study of meaning, offers a unique opportunity for content marketers to create semanticly relevant content that meets the ever-evolving needs of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). By adding qualitative research, and specifically anthropology, to the SEO or digital marketer’s toolkit, content can be produced that is more likely to differentiate from AI content and address search intent.