Giving speeches at meetings and conferences is a great way to get people to know you and learn about your books, products, or services. However, these in-person talks can be extended to the virtual world as well. Whatever you can do in a speech at a live event can be done in a teleseminar or webinar. The principles are the same, and you can use the same speech.
One question that concerns a lot of speakers is how to promote yourself and your business during your speech. Most commonly people make one of two mistakes. They either over-promote or under-promote.
It seems there would be a fine line between the two extremes. However, that isn’t entirely true. People want to hear good information, not a sales pitch. However, people who appreciate your information will want to know more about you and hear more from you. Don’t miss this opportunity to build relationships with your audience.
Use the same guidelines when giving a speech as you do in your other promotions.
Conduct yourself in a business-like manner
Your are representing your business. People will judge you by your appearance, demeanor, and conduct as much as by your words. At a live event, this means more than not getting drunk and causing a scene. It means dressing and acting in a professional manner whether you are on-stage or off. In the virtual world, it means using a professional tone in your online interactions. Remember everything you put out on the Internet remains there forever. You have no control over where it is posted or who sees it.
List your accomplishments in your bio
You will be asked to provide your background information for your introduction. This is no place to be shy. You enhance your authority and credibility by describing your achievements.
Provide good content
Content is the most important part of promoting yourself. Always provide good information to your audience. If you don’t provide clear, useful information, people have no reason to seek more from you.
Use your work and yourself as examples
People relate to personal stories. Your experiences are unique. Only you can tell your story. Personal examples provide special emphasis for your speaking points. Choose your illustrations from your own business. You will be promoting your own work. Be sure not to give identifying information about clients. Don’t sacrifice a trusting relationship with an existing client in hopes of getting new clients.
Provide a way for your audience to connect with you
At the end of your speech, always give your audience ways to build a relationship with you. Mention your new services or products, let them know about your business. List any other speaking engagements you have scheduled. Let them know how to find your blog or your website. Supply a way for them to ask questions, find about more about your products or services, or get on your mailing list.
Promoting yourself during a speech is really no different from promoting yourself anywhere else. Provide good content and start to build relationships. Structure your speech the way you structure an article. Give good content in the body and provide a useful resource, further information, or a way to build a relationship at the close.