How to Optimize Your Facebook Page for Local Searches
Facebook has become the most popular advertising and promoting a platform for all types of businesses. No matter whether you are just a startup or an established business owner, with Facebook Page, you can reach out to maximum audiences and can target them effectively. Facebook also allows you to advertise your websites and web pages which boost more traffic and as a result, your sales will boost up.
Many people don’t understand the effect of hiring an SEO Agency. Many people search for an SEO Company near me on Google, and they come up with plenty of options. To improve your online presence with effective SEO and to optimize your Facebook Page for local searches, you need to follow these guidelines.
Optimize your Facebook Page with Local Searches
1. Understanding the Facebook Marketing First
Before jumping over to this platform for advertising your Facebook business Page, you need to understand how effective Facebook Marketing is! Your Facebook business Page is more vital for your website, and you should put all the information about your site on the Facebook.
Not just Facebook, but it is also essential for your business to build up the same strategy for your business for other social media platforms. This will effectively lift up your business, and you will see the desired results instantly.
If you have optimized your Facebook business page carefully with proper Keywords and information, Google will also show the visitors desired results. You will gain more organic traffic through Google Searches.
2. Create a Suitable Facebook Business Page
Facebook Pages are different for different businesses and for that reason, you have to pick the right Facebook Page for your business.
- Local Business or Place
- Personal Company
- Brand or Product
- Cause or Community
- Public Figure
From the above pages, you will be able to choose an appropriate page for your local business. Since local business has its location, you need to set up the location of your business and this way; you can optimize it.
The location page tab will show you plenty of sections to fill in correctly. You need to add the following information to the Facebook Page.
The location-based Facebook profile will ask you to put Name, Address, Phone number, Username, Category, Website Address, Email, About.
3. Put Business Hours accurately
Just like Google’s Business listing, you need to set the Business Hours accurately on the page. If you have recently changed the business hours, you need to update it, and that is equally important to keep the visitors and users up to date.
Facebook doesn’t allow you to customize the business hours for holidays and other festivals and for that reason, you need to focus on utilizing the Facebook Posts. You can make your users understand about the business hours on holidays via Facebook Posts on your page.
4. Choose an appropriate Username
A user-friendly URL of your Facebook helps the users and Search engine to locate it quickly. Short and appropriate Username on your Facebook page makes it more convenient for the users to find your Facebook page just by searching on the web.
When you create your Facebook business page, it will show you significant link with odd numbers. You need to change this Username by visiting the Settings option. You will only be allowed to customize the Username once you have a few likes on your Facebook page.
5. Create an attractive Profile with Image
Make sure you have designed your business page well on Facebook with an attractive Image. Just like your own Facebook Profile, you can put a Cover Image on your Facebook brand page as well. Facebook has recently changed the cover page area, and now, you can upload a video in this section just like a customized website.
6. Manage Reviews and Comments
It allows the visitors and users to put down their reviews with ratings. They can also leave their comments. You have to encourage your visitors to put reviews about their services and information listed on the page. This will build good impressions on the future visitors.