How to Grow Your Ecommerce Business with Paid Ads & DTC Strategies | Duane Brown

Know how to grow your e-commerce business with paid ads & DTC strategies with Duane Brown. We’re talking about why does running paid ads sometimes not work for a brand and understanding the benefits of paid advertising for Ecommerce businesses. Learn about Amazon FBA 2023 with Norm Farrar on the Lunch With Norm Podcast! Join the Beard Nation at

0:00 Intro & Housekeeping
2:44 Welcome Duane
5:38 What do successful brands have in common?
10:08 Sales on Shopify
11:31 How to have a successful product
16:26 Are personas everything?
18:10 When should you sell on Amazon/Shopify?
19:49 Expanding your eCom business with paid ads
24:45 Strategies for DTC Brands
27:33 Giveaway
32:09 The difference with 2023 from the past years
37:16 Paid Ads process
42:58 5 Mistakes people make
46:22 Resources for paid ads
47:29 Q&A
55:50 Is it good to advertise on Bing?
56:53 Contact Duane
59:11 Wheel of Kelsey

More about Duane…
Our guest has been called an international man of mystery and a digital nomad by friends. Over the years, our guest has had the opportunity to work with brands including ASOS, Birdies, Pela Case, Jack Wills, Rose & Rex, and FTD/ProFlowers. He and his team help e-commerce and DTC brands grow through PPC marketing, data, and CRO.
0-100k Challenge
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About Lunch with Norm
Lunch With Norm is your resource for everything from amazon, to e-commerce, to digital marketing, to social media, all in the form of a Livestream podcast. Our aim is to arm the small business owner with the latest tools and advice from the experts that are making waves in the online space. Tune in to our Facebook page each week to have your questions answered live and on air. We want our listeners to walk away from each episode with actionable advice, you won’t get rich quick, but you will be able to take what you learn from this show and immediately apply it to your own business. Learn. Take action. Maximize your Business.

Who is the Beard Guy?
Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential.

When Norm isn’t traveling the world speaking at some of the largest e-commerce events or mentoring amazon sellers, he focuses his time on his four businesses. As if he wasn’t busy enough, Norm also hosts a weekly Live Show on Facebook and YouTube where he shares his thoughts on Amazon and E-Commerce with other Industry experts.

Norm’s new podcast I Know This Guy…. is now available for listeners. Norm hosts an interview podcast with compelling people from all walks of life, everyone has a story that the world needs to hear.

If you have any questions, feel free to post them in the comments.​

Come back every Monday, Wednesday, and Friday at 12:00 pm for a regular scheduled “Lunch with Norm” where Norm sits down with Industry experts!​

#Podcast​ #AmazonSeller #AmazonFBABusiness

*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon’s Terms of Service is always changing. Make sure you are following relevant up-to-date information.

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