Business Asset Group is a collection of assets in a Business Manager. Assets are pages, ad accounts, pixels, or Instagram accounts. Business admins can create business asset groups to organize assets and assign people to that group. Also, the business asset group can be shared.

Businesses that handle multiple brands, lines of business or regions can use business asset groups to organise assets for each of these categories. If you use the Business Manager API, you can edit and manage business asset groups in the API, but you’ll need to create business asset groups in Business Manager.

And to improve the experience of onboarding new partners in Business Manager, Facebook launched a new tool that will make it easier to view all partners, onboard new partners and grant access to assets.

You can also find an improved section for partnerships that shows all associated partners along with all shared assets in one convenient location.

These new navigation and management tools will make it easier for you to manage your business’ assets and reach your business goals.

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