How To Attract Eco Consumers By Promoting Easy To Read Product Labels
If you would like to attract more online and retail eco friendly consumers, consider how you are marketing your product by reviewing your product labels. Green shoppers are looking for easy to read product labels and mini brochures attached to labels, especially if you are including lengthy words which are hard to understand. Those companies who sell products which contain lengthy words on their product label/s, who write their labels in small print and use dark colored labels; should consider the following if they would like to attract consumers from different educational and age groups.
Consider Your Target Consumer Group
Can a school age child read and understand the words on your product description? Are you targeting shoppers from different age groups and educational backgrounds? Not all people can understand scientific words. If you attach a mini brochure which explains in simple language what these ingredients mean and how they can benefit your consumer; you can promote your product while maintaining their attention.
Consider Consumers Who Have Learning Disabilities
Are the words printed large enough for people who have reading difficulties? Can these people read your product descriptions themselves? Would you consider writing a Braille product brochure or product label for the blind? If you make a product brochure that can be easily read by deaf and blind people (and shoppers with learning disabilities) would be a great way to reach out to as many people as possible.
Are Your Product Labels Clear?
Are you trying to squeeze in so much information that your product label is scattered and unorganized? If a consumer wants to read more information about your company, attach a mini brochure and refer them to your website.
Is The Color Of Your Ingredients List Printed In A Color Too Dark?
Design a label where the background has a light natural tone, so that your content can easily be read. Printing your labels using dark backgrounds may make reading your words difficult for some people, especially if your text doesn’t stand out from the background, which can also be distracting on their eyes.
Help Shop Attendants
If your product line is being sold at a large retail or specialty outlet, consider your shop attendants. It’s impossible for every staff member to be familiar with every ingredient listed on various eco friendly product labels. Very rarely do you see staff members carry with them a mini ingredients reference book.
Companies who offer mini product brochures can help shop attendants by take the additional stress off these people, especially during busy shopping periods. Include a mini product brochure which can be attached to your product.
Product labels that are easy to read are attractive to consumers. If you decide to include a mini product brochure, make sure that it can also be removed from your product labels. This is to ensure your company information can be shown to their friends and family – and you get free word of mouth advertising, even after your customers have recycled your empty container.