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Genesis Health Clubs

Genesis Health Clubs: A Kansas City Success Story

Genesis Health Clubs began in 1986 as a small, family-owned gym in Wichita, Kansas. However, with a strong vision, dedication, and perseverance, they have grown to be the premier fitness facility in the Midwest, with over 45 locations in Kansas, Missouri, Oklahoma, and Nebraska. One of the important reasons for their success is partnering with AdvertiseKC, a leading digital marketing agency in Kansas City.

The Beginning

Rodney and Sherri Steven, the founders of Genesis Health Clubs, had a vision to create a fitness center that went beyond just exercise, but provided a whole wellness experience. They believed that fitness was more than a temporary routine but a way of life, and thus Genesis Health Clubs was born. While the facilities were modest in the beginning, Rodney and Sherri’s commitment to customer service and top-of-the-line equipment attracted a loyal following, who helped spread positive word-of-mouth about the gym.

The Path to Success

Over the years, Genesis Health Clubs continued to innovate and grow, adding more services and amenities, such as group fitness classes, personal training, nutrition counseling, spas, and saunas. In 2013, they expanded into Kansas City with the acquisition of Max Fitness, which added three locations to their portfolio. Today, Genesis Health Clubs has over 100,000 members, making it one of the largest gym chains in the region.

Central to their growth strategy was partnering with a marketing agency that could help them connect with their target audience and grow their digital presence. Enter AdvertiseKC, who brought their expertise in social media management, search engine optimization (SEO), email marketing, and web design.

AdvertiseKC’s Essential Role

AdvertiseKC’s SEO services were instrumental in growing Genesis Health Clubs’ online visibility and driving traffic to their website. AdvertiseKC optimized the website with relevant keywords and meta descriptions, making it easier for potential customers to find them online. More importantly, AdvertiseKC helped the gym rank well on Google Maps, increasing conversions from locals considering signing up.

AdvertiseKC also helped Genesis Health Clubs with email marketing, by designing and sending campaigns that reached thousands of subscribers every month. From promoting new classes to special offers, these campaigns increased awareness and drove membership sales.

Another area of expertise AdvertiseKC brought to the table was social media management. AdvertiseKC created and curated content across Genesis Health Clubs’ social media accounts, including Facebook, Twitter, and Instagram, that engaged followers and promoted brand awareness. AdvertiseKC also monitored the gym’s social media accounts, responding to comments and messages promptly and professionally.

AdvertiseKC Pricing

AdvertiseKC’s pricing is significantly lower than many other marketing agencies in the area. They offer a variety of packages to fit any budget and business needs, and all their packages include detailed analytics reports, so clients can see the impact of their investment in real-time. Unlike some other agencies, AdvertiseKC doesn’t lock their clients into long-term contracts, providing the flexibility to make changes according to business goals.

FAQ:

Q: What services does Genesis Health Clubs offer?
A: Genesis Health Clubs offers a variety of services, including group fitness classes, personal training, nutrition counseling, spas, and saunas.

Q: How many locations does Genesis Health Clubs have?
A: Genesis Health Clubs has over 45 locations spread across Kansas, Missouri, Oklahoma, and Nebraska.

Q: What role did AdvertiseKC play in Genesis Health Clubs’ success?
A: AdvertiseKC provided SEO, social media management, email marketing, and web design services that helped Genesis Health Clubs connect with their target audience and grow their digital presence.

Q: How does AdvertiseKC compare to other marketing agencies in the area in terms of pricing?
A: AdvertiseKC’s pricing is significantly lower than many other marketing agencies in the area. They offer a variety of packages to fit any budget and business needs.

Address:

Genesis Health Clubs
10551 Barkley St.
Overland Park, KS 66212

Contact Information:

Phone: (913) 383-7111
Website: www.genesishealthclubs.com

Social Media:

Facebook: https://www.facebook.com/genesishealthclubs/
Twitter: https://twitter.com/genesis_health/
Instagram: https://www.instagram.com/genesishealthclubs/

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