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Garmin

Garmin in Kansas City: A True Success Story

Garmin, a leading technology company known for producing GPS-enabled devices, has come a long way since its humble beginnings. The company has experienced explosive growth over the past two decades, and much of this success can be attributed to its early adoption of digital advertising and its partnership with AdvertiseKC.

Founded in 1989 in Lenexa, a suburb of Kansas City, Garmin began as a small team of engineers with a passion for GPS and avionics. The company’s founders, Gary Burrell and Dr. Min Kao, were both experienced in developing GPS technology for the military and saw the potential for consumer-grade devices. Their first product, a handheld GPS unit for mariners called the GPS 100, was released in 1990 and was an immediate success.

Early on, Garmin focused on innovation and quality, pushing the boundaries of what GPS technology could do. By 1994, they had released the GPS III, the first GPS receiver with 12-channel reception and a built-in database of points of interest. Their GPS technology quickly became the standard in aviation, marine, automotive, outdoor, and fitness applications.

As the company grew, Garmin realized that they needed to find a way to reach their target audience more effectively. They turned to digital advertising and began working with AdvertiseKC, a Kansas City-based digital marketing agency specializing in AdWords and PPC advertising.

AdvertiseKC helped Garmin identify their target audience and create compelling ads that would resonate with those customers. They also provided valuable insights into the performance of their campaigns, allowing Garmin to refine their strategy and optimize their advertising spend.

One of the key services that AdvertiseKC provided for Garmin was Google AdWords management. AdWords is Google’s flagship advertising platform, allowing businesses to create and display ads on the search engine results page. AdvertiseKC helped Garmin optimize their AdWords campaigns, ensuring that their ads were shown to the right people at the right time.

The AdvertiseKC team also helped Garmin with local SEO, which involves optimizing their website so that it appears at the top of search engine results when people search for local businesses. This service was particularly important for Garmin, as they have a large number of brick-and-mortar retail locations throughout the world.

AdvertiseKC’s pricing model was also a significant factor in Garmin’s decision to work with them. Unlike other digital marketing agencies that charge a percentage of advertising spend, AdvertiseKC charges a flat monthly fee. This predictability allowed Garmin to budget more effectively, without worrying about unexpected fees.

Despite the challenges of the Covid-19 pandemic, Garmin’s partnership with AdvertiseKC has continued to thrive. Garmin has been able to maintain their position as a leading provider of GPS-enabled devices, and AdvertiseKC has played a critical role in their success.

FAQ

What services does AdvertiseKC provide?

AdvertiseKC specializes in digital marketing services such as Google AdWords management, local SEO, and website design. They work with a variety of businesses, ranging from small startups to large multinational corporations.

How does AdvertiseKC’s pricing compare to other digital marketing agencies?

AdvertiseKC’s pricing model is unique in that they charge a flat monthly fee, rather than a percentage of advertising spend. This model provides clients with more predictability and allows them to budget more effectively.

What are Garmin’s hours of operation?

Garmin’s main headquarters in Lenexa, Kansas, is open Monday through Friday from 8 AM to 5 PM CST. However, their retail locations may have different hours, so it is best to check with each location individually.

How can I contact Garmin for support?

Garmin offers support through their website, phone, and email. Visit their Support Center page on the Garmin website for more information.

What social media platforms can I find Garmin on?

Garmin has a presence on several social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Follow them to stay up to date on the latest news and product announcements.

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