EP04 – Mastering MSP Marketing: Insights from Paul Green

Join Justin Esgar and Eric Anthony in this episode of “All Things MSP” as they sit down with Paul Green, founder of Paul Green’s MSP Marketing, to discuss the fundamentals of marketing for managed IT services businesses. As a seasoned expert in the field, Green shares valuable insights on the importance of establishing a process-driven marketing strategy and getting started with the right mindset.

Throughout the episode, the hosts and guest engage in a lighthearted conversation about various topics including the unpredictable weather in the UK, the Marvel Universe, and the beloved science fiction series Doctor Who. Despite the humorous interludes, the focus remains on helping MSP business owners and employees gain a deeper understanding of marketing best practices, particularly in the realm of social media and email marketing.

The conversation concludes with Green emphasizing the need for MSPs to take action and start implementing marketing tactics in order to differentiate themselves from the competition and attract new clients. With actionable advice and witty banter, this episode is a must-listen for anyone seeking to improve their marketing game in the managed IT services industry.

Thanks for Watching!

All Things MSP is a community for managed IT service providers, IT service providers and independent computer repair people who want to grow their businesses and share best practices. From their managed services pricing, business plan or even support automation, we discuss it all. IT service business owners of all types can participate and share business ideas. We also invite IT service vendors who support the channel to participate as well so long as they follow the group rules.

Here is a short list of some of the topics we discuss:
– IT Services Marketing
– IT Services Sales
– IT Services Pricing
– IT Services Contracts & Managed Services Agreements
– Managed Services Automation & Processes
– Managed Services Tools
– Managed IT Services

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The opinions and statements by myself or All Things MSP are my own and do not reflect the opinions or positions of SolarWinds or SolarWinds MSP.

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