If you are planning to set up a small business soon, then be ready to spend a lot of time to think of ways to advertise your business. This is important to get initial customers that can also help you establish your business reputation soon. But how will you do that if you are just starting out? Here are some easy small business marketing ideas for beginners like you.
Research on keywords that will best describe your small business. You can do this in minutes using Google Free Keyword Tool. All you need to do is to open the tool online, type in the keywords that best describe your website and press enter. As you see the results, check out those keywords that people are looking for with minimal competition. Choose the best three out of those on the list and focus your online marketing efforts based on these keywords as soon as you already have your website.
Speaking of a website, it is also important set up one for your small business online. You just need to create a simple one that covers basic information like products and services that you offer, a blog section, page about you and your business as well as contact page for further inquiries. You can have a professional web designer improve on the look of your website later, but since you are just starting to promote this then you can settle on the simple and clean website for the meantime.
After doing your keyword research and setting up your own website, another small business online marketing task to do is to write articles for your website. I already mentioned that you should keep your website neat and simple enough for your customers to appreciate, but you should also provide informative articles from time to time. That is why you need to write informative, engaging posts and publish it on the blog section of your website.
Now that you have published your initial posts on your blog, then this is the time to go social. Create Facebook and Twitter Accounts using your business name and feel free to interact with people who are interested to purchase your products. Upload pictures of your product line, share notes and link to your website and other blog posts. Of course, part of what you need to do is to provide genuine interaction, like other’s posts and updates. If you do this, then you will get higher chances of getting their attention as well.
Do you want more small business marketing ideas to try? Aside from doing online advertising, you can also go out and search for more opportunities to promote your business. Go out and search for community events in your area. Talk to the organizers and ask for more information about setting up a booth on the next event and pay for the registration.
Have a printing company prepare your flyers, brochures and sample products to give as well as the actual products to sell. Hire people to help you set up the booth and have a group of people help you go out within the area and distribute these promotional materials on your behalf. Take pictures of the event, post it on your website and share these as well on your Facebook and Twitter accounts.
These are just some of the easy small business marketing ideas to try today. Go ahead and commit yourself to doing these tips daily to maximize time and effort in advertising your small business both online and offline.