Digital Marketing Full Course | Facebook Marketing Class – 03 | Set Up Facebook Pixel & Boosting



Title: Digital Marketing Full Course | Facebook Marketing Class – 03 | Set Up Facebook Pixel & Boosting

One of the greatest benefits of social media advertising is the ability to test, track, refine and target your ads with laser precision. The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram.

As of February 2022, Facebook Pixel changed its name to Meta Pixel. You will see it referred to with both names throughout this article.

If you use Facebook or Instagram ads now, or plan to use them at any point in the future, the Facebook pixel (or Meta pixel) is a must-use tool. Read on to learn how it works.

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