Difference Between Campaign And Ad Groups On Google Ads



A campaign in Google Ads is a container for one or more ad groups, which organize and structure your ads, keywords, and other settings at a higher level. Ad groups, on the other hand, contain the individual ads and keywords that you want to use in your campaign.
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Campaigns are used to organize your advertising efforts by different objectives or goals. You can have different campaigns for different products or services, for example. Ad groups, on the other hand, are used to organize your ads and keywords by theme or topic.

In summary, a Campaign is a container for one or more Ad groups, and Ad groups contain the individual ads and keywords that you want to use in your campaign.

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