Which Social Networks for My Business?
This training is focused on answering one simple question.
That question was around which platform is right for which business?
Our first step when wanting to find the right social network for our business is to make sure we really understand our customers. The more we understand our customers, the better choices we will make about the marketing message we are presenting as well as the finding the right media to find a new customer.
Then I would focus on one of a few different directions.
1. Find a niche specific platform for your business.
Finding a niche specific social network for your business; makes it real easy to tap into a large group of potential customers, joint Venture Partners..as well as an easy way to study your competition.
When you connect with potential customers or referral partners in niche specific platform; you will find that a lot of those people are also on Facebook or Twitter. Once you know who someone is…you can find them on Facebook or Twitter simply by searching for them. When you connect with your prospect on multiple platforms you multiply your effectiveness because your message and brand can be found in multiple locations.
2. Us the Majors as your Social Network for your Business.
Your target market might be found on Facebook, Twitter and YouTube. But if you want to just start with one Social Network, you can monitor the conversation until you find a trend in conversation that points to one social network as being a better platform than another.
Would you like to learn more about monitoring conversations to get new customers?