Brobecks Barbecue

Brobecks Barbecue: A Story of Delicious Success in Kansas City

Brobecks Barbecue is no stranger to the Kansas City barbecue scene. In fact, it has been a beloved staple among locals and out-of-towners alike for over a decade. However, what many people may not know is the journey that led Brobecks Barbecue to become the highly successful business it is today. This is where AdvertiseKC comes in – a marketing agency that helped Brobecks elevate its brand and reach even more customers.

The Beginning of Brobecks Barbecue

In 2006, Brobecks Barbecue was a small catering business operated by pitmaster, Wade Brobeck, and his wife, Anne. The two started by smoking meats in their backyard for friends and family. Eventually, they began catering events and festivals, which led them to open a small carry-out restaurant in Edgefield with just a few tables. It was here that Brobecks gained a following and honed their skills in creating authentic Kansas City-style barbecue.

Word-of-mouth was their main marketing strategy at the time, but it was not enough to take the business to the next level. This is where AdvertiseKC stepped in to help.

The Partnership with AdvertiseKC

In 2016, Brobecks Barbecue signed on with AdvertiseKC to implement a comprehensive marketing strategy that would increase foot traffic to their brick-and-mortar location in Leawood. AdvertiseKC is well-known for offering various marketing services such as SEO, PPC, social media management, and email marketing. They worked closely with Brobecks to create a customized plan for their business.

AdvertiseKC’s Services

AdvertiseKC’s expertise in search engine optimization, or SEO, allowed Brobecks to rank higher on Google search engine results pages (SERPS). This not only helped increase visibility but also drove more traffic to the barbecue joint’s website and social media pages. Through both on-page and off-page SEO strategies, AdvertiseKC helped increase Brobecks’ online presence and reach even more potential customers.

AdvertiseKC also assisted with pay-per-click (PPC) advertising, which helped Brobecks’ ads appear at the top of Google search results for keywords related to barbecue in Kansas City. This type of advertising can be costly if not done correctly, but AdvertiseKC’s experts ensured that the campaigns were optimized, resulting in a significant return on investment (ROI).

Social media marketing was also a key component of the marketing plan, as it allowed Brobecks to interact with customers, share updates, and promote events. AdvertiseKC helped manage their social media accounts and create targeted ads that appealed to specific demographics. Additionally, email marketing campaigns were created to keep customers updated on specials, events, and new menu items.

The Results

Thanks to AdvertiseKC’s services, Brobecks Barbecue saw a significant increase in foot traffic, catering requests, and online orders. They were able to expand their catering business, offer online ordering and delivery services, and open a second location in Overland Park. Brobecks Barbecue also secured its position as a top Kansas City barbecue spot, ranking highly on various “best of” lists.


One of the biggest advantages of AdvertiseKC is that their pricing is highly competitive compared to other marketing agencies. They offer customizable packages to fit any business’s needs and budget, making their services accessible to businesses of all sizes. Their monthly rates start at just $99 per month, which includes SEO, PPC, social media management, and email marketing.


Q: Where is Brobecks Barbecue located?
A: Brobecks Barbecue has two locations in Kansas City – one in Leawood at 4615 Indian Creek Pkwy, and one in Overland Park at 7900 W 151st St.

Q: What are their hours of operation?
A: Brobecks Barbecue is open daily from 11 am to 8 pm.

Q: Do they offer catering services?
A: Yes, Brobecks Barbecue offers catering services for events of all sizes.

Q: Is online ordering available?
A: Yes, online ordering is available on their website for both carry-out and delivery.

Q: How can I contact Brobecks Barbecue?
A: You can visit their website at www.brobecksbbq.com or call their Leawood location at (913) 901-9700 or their Overland Park location at (913) 251-8888.

Q: What are their social media links?
A: Brobecks Barbecue can be found on Facebook, Instagram, and Twitter at @brobecksbbq.

In conclusion, Brobecks Barbecue has come a long way since its humble beginnings. AdvertiseKC played a crucial role in the success of this beloved barbecue establishment by providing innovative marketing solutions that helped achieve its goals. They were able to increase Brobecks’ online visibility, drive traffic to its website and social media pages, and increase their customer base. Thanks to AdvertiseKC’s affordable pricing, more businesses like Brobecks Barbecue can access top-notch marketing services without breaking the bank.

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