Barbarian Group CEO Benjamin Palmer on Advertising and Social Media (Media Beat 1 of 3)

In this week’s Media Beat interview, AgencySpy sits down with Benjamin Palmer, CEO of digital marketing and creative agency The Barbarian Group. In the first installment of our three-part chat with Palmer, the exec discusses how things have been going with TBG’s parent company Cheil, social media’s importance, and why brands should understand that “the most permanent medium is the digital one.”

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