Writing quality content articles and posting them on ezines is a much better way to capture business and establish your authority than taking out ads. Afterall, anyone with a little money can buy an ad, It takes someone knowledgeable about a subject to write quality content.

Benefits of using article writing as a part of your marketing strategy include the fact that posting to most online magazines is free (you can’t disregard free), it puts your words in front of thousands who may not otherwise have heard of you, and it helps to establish your credibility within your chosen industry. Further, once written and posted online, your article can continue to drive traffic to your site for years to come.

Below, are 21 ways to use article marketing to maximize your exposure and to build your business:

1. Combine 5 – 10 articles into a report that you can give away to potential clients,

2. Use your pre-posted articles to flesh out your autoresponder message list,

3. Offer a combination of your articles as a free gift to those who opt in to your email list,

4. Compile a group of related articles into a report that you can give as a free gift to those who refer others to you and to your site,

5. Submit your articles to online directories and magazines, such as EzineArticles.com,

6. Condense your articles into 200 – 300 word weekly tips you post as newspaper columns, as blog posts, or to ezines,

7. Choose a group of your best articles and include them in press releases about you and/or your business,

8. Combine a group of articles into PDF format and give this mini-eBook away for free, with a note inside asking others to pass it along (this can garner you great exposure!),

9. Contact blog owners who write about your subject and ask them if you can post on their sites as a guest blogger (this exposes you to their audiences who, hopefully, will then become one of your faithful readers),

10. If you have a physical office or storefront, frame your articles for display (this is a low-key way to advertise your expertise to customers),

11. Submit your best articles to (offline) industry magazines (you may become a featured writer),

12. Post all your articles to your own website or blog so that they are archived and future readers can go back to them),

13. Reorganize your articles into a monthly newsletter,

14. Include a note at the bottom of your articles allowing readers to copy and re-use your article as long as they make no changes and include your bio (with links back to your site),

15. Participate daily in forums related to your subject matter and include links to your best articles in your signature file,

16. Find content sites related to your subject and contact the publishers. Send a few of your best articles in for consideration and ask if they would consider you as one of their guest expert writers,

17. Group related articles together and publish an eBook for sale or as a free download,

18. Depending upon your subject matter, reorganize your articles into 3 – 5 chapters. Use these as part of a non-fiction book proposal to traditional, offline publishing houses,

19. Again, depending upon your subject matter, repurpose your articles as submissions to contests (for example, Without a Map author, Meredith Hall, first gained fame by submitting one of her eventual chapters, “Killing Chickens” to a literary contest – she later incorporated the short story into her book as a chapter)

20. Break your article down into 3 – 5 highlights and use these as teasers to entice readers to read your full article,

21. Rewrite your article from a different perspective, or highlighting a different point, and create two articles out of one.

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