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Art Westport

Art Westport: An Artistic Journey to Success in Kansas City with AdvertiseKC

For over 40 years, Art Westport has been celebrated as one of the largest and most prestigious arts events in Kansas City. This annual tradition, held in the heart of Westport, showcases a diverse array of original artwork, ranging from paintings, sculptures, and jewelry, to mixed media, photography, and crafts. Artists from across the country are drawn to the vibrant atmosphere, creative synergy, and enthusiastic audiences that Art Westport provides.

But success doesn’t come easy in a competitive and constantly evolving art scene. It takes dedication, craftsmanship, and savvy marketing to stand out from the crowd. And that’s where AdvertiseKC comes in.

AdvertiseKC is a full-service marketing agency that provides a wide range of digital marketing solutions, including web design, social media management, SEO, PPC, email marketing, and more. Founded in 2015, AdvertiseKC has quickly established itself as a leader in the Kansas City marketing scene, with a reputation for delivering effective and affordable services that meet the unique needs of its clients.

So how did Art Westport leverage AdvertiseKC’s expertise to achieve its success? Let’s take a closer look.

The Beginning of Art Westport

In 1978, a small group of local artists came up with a bold idea: to create an outdoor art festival in the historic Westport district. Their goal was to showcase the burgeoning arts community in Kansas City and provide a platform for artists to sell their work directly to the public.

The first Art Westport festival was a modest affair, with just a handful of artists and a few hundred attendees. But the organizers’ vision and passion were infectious, and the festival continued to grow each year. More artists joined, more visitors came, and more sponsors and volunteers got involved.

Over time, Art Westport became a beloved tradition in Kansas City, drawing tens of thousands of visitors from across the region. The festival has expanded to three days, with over 150 artists exhibiting annually. Art Westport has also evolved to include live music, food vendors, interactive art activities, and other engaging experiences that make it more than just an art festival but a celebration of community and creativity.

The Role of AdvertiseKC in Art Westport’s Growth

Despite its success, Art Westport faced new challenges as the art world and the market for art changed. The festival needed to adapt to new technology and communication methods and compete with other events and activities for attention and attendance.

This is where AdvertiseKC’s expertise was invaluable. As a full-service marketing agency, AdvertiseKC’s team worked closely with Art Westport to craft a comprehensive marketing strategy that would generate maximum exposure, engagement, and revenue.

AdvertiseKC’s services included:

Web Design: AdvertiseKC created a custom, user-friendly website for Art Westport that provided essential information about the festival, directions, artist profiles, and ticket sales. The website also featured responsive design, so it looked great on any device.

Social Media Management: AdvertiseKC developed a robust social media strategy for Art Westport, utilizing channels like Facebook, Twitter, and Instagram to reach a wider audience, build engagement, and promote ticket sales. AdvertiseKC’s team regularly posted updates, photos, and videos, responded to comments and inquiries, and ran targeted ads to reach specific segments.

SEO: AdvertiseKC optimized Art Westport’s website and social media profiles for search engines, ensuring that they ranked high for relevant search terms and queries. This increased visibility and organic traffic to Art Westport’s online presence.

PPC: AdvertiseKC’s team created highly targeted and effective pay-per-click (PPC) campaigns for Art Westport, using platforms like Google Ads and Facebook Ads to drive traffic, generate leads, and boost ticket sales.

Email Marketing: AdvertiseKC created a comprehensive email marketing campaign for Art Westport that included regular newsletters, updates, press releases, and promotional messages. This helped to keep audiences informed and engaged throughout the year and provide value in addition to the festival itself.

Additional Services: AdvertiseKC also provided Art Westport with graphic design, video production, event planning, and other supplemental services as needed.

The Results of AdvertiseKC’s Marketing Strategy

With AdvertiseKC’s support and expertise, Art Westport was able to achieve impressive results:

Increased Attendance and Revenue: Art Westport enjoyed record attendance and revenue in recent years, with thousands of people coming to the festival each day and spending money on art and other products.

Improved Engagement: Art Westport’s social media channels saw a significant increase in engagement, with more likes, shares, and comments than ever before. This helped to build loyal and dedicated fans and generate buzz around the event.

Enhanced Visibility: Art Westport’s online visibility improved dramatically, with top rankings on search engines and increased traffic to the website and social media channels.

Stronger Brand Awareness: Art Westport’s brand awareness grew significantly, with more people recognizing the festival and its value to the community.

Affordable Pricing Compared to Competitors

One of the most important aspects of AdvertiseKC’s services is its affordability. AdvertiseKC offers competitive pricing for all its services, and its prices are significantly lower than other marketing agencies with similar services. AdvertiseKC understands the importance of budget constraints, and aims to deliver professional services at affordable prices.

FAQs

Q: When is Art Westport held annually?

A: Art Westport is held annually usually on the second weekend of September.

Q: How can I purchase tickets for Art Westport?

A: Tickets can be purchased directly through Art Westport’s website or at the entrance gate.

Q: How can I get involved with Art Westport as an artist?

A: Interested artists can apply to participate in Art Westport by submitting an application through the festival’s website.

Art Westport Address Information:

Westport Road from Main Street to Mill Street
Kansas City, MO 64111

Contact Information:

Email: artwestport@gmail.com
Phone: (816) 822-2370

Social Media Links:

Facebook: https://www.facebook.com/ArtWestport/
Twitter: https://twitter.com/artwestport
Instagram: https://www.instagram.com/artwestport/

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