Cameron shares insights on how advertising alone cannot compensate for a bad product. He emphasizes that a good product is necessary for success on Amazon and that Amazon rewards sellers who perform well in terms of sales velocity. Cameron notes that Amazon’s algorithm is a black box, but the company cares about what sellers have done for them lately, not in the past. He explains that sales velocity, or the rate at which a product sells, is crucial for maintaining rank on Amazon. If a product’s rank starts to drop, there can be a snowball effect that leads to a rapid decline in sales. Cameron mentions that advertising can help protect a listing against competitors, especially as more sellers start using ads. He acknowledges that Amazon is a pay-to-play platform and that there is no sense of pride in not running ads because it is a business.

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