Social media is the perfect marriage for the network marketing industry. I have known and met many network marketers who use mediums such as Facebook and MySpace purely for their business and have seen great success. I have personally used the powers of social media to recruit as many as sixteen new distributors in one month. With that said, this article will attempt to discuss some of the more powerful strategies of social media for advertising network marketing.
Social Media Strategy 1 Get friendly! After setting up an attractive profile and getting up pictures of yourself, it is time to get out there and meet people. Social networks is like a big party, or business after hours and so needs to be treated the same as if it was in real life and not on the internet. At a party you are mingling and meeting new people. You don’t just go right up and say, “BUY FROM ME”, because it would be wrong and an extremely useless tactic. Rather go find groups in your preferred social network, and start adding those people with the intent to REALLY network with them and get to know them better.
Social Media Strategy 2 Start talking! Update your statuses, write blog posts, and post pictures of things you are heavily interested in and knowledgeable of. It could be MLM your discussing, but it doesn’t need to be. The important thing is that the authentic you is coming through so when you start speaking to your new found friends about business, they know you’re more than an advertisement who is just advertising their MLM business. By being authentic people will trust you more which gives you more rapport and pull with that person.
Social Media Strategy 3 Call them. Yup. You heard that right. In some social network mediums such as Facebook, the social network actually offers a phone number service that you can use to call up your friends. If you have your friends segregated into groups such as MLM Group 1 or Network Marketing Friends Group, you can find that list of friends with all their phone numbers. Most network marketers are very accepting of a stranger calling them about their business, and most people who your product would help will most likely be the same.
Even with these strategies to set up your social media empire’s foundation, you still need to understand the power of generating leads and making these leads, friends and lists convert into new distributors and customers for you. And that is where knowledge of internet network marketing tactics comes into play.
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