If you own a Facebook, Friendster, MySpace or a Twitter account, you will see that the accounts featured there are not only of people but also of companies. These companies consider these accounts as their active online channels and as tools in increasing their presence in the internet. Such companies find these social media networking tools very efficient because not only do they have a very low overhead cost, but they are also precise in turnaround time, have cheap and reliable communication channels and they are easy to maintain. Along with those benefits, here are also other listed marketing contributions that social media marketing can incite:
Building an informational base or simply creating buzz. Social media marketing makes sure that the public is updated with regards to what’s new with their company, products, services and other promotional events. If one account has 1000 contacts, the message automatically reaches those accounts and through that, the message can replicate regarding on how many people pass on the new info. Usually it’s not hard-selling so it is received by the public nicely. Try to check out corporate accounts on Facebook.
Getting help in the promotion. For example, for a makeup company, there are certain women who really worship the brand because it has worked wonders for them. These women can then join groups of similar interest (a.k.a. “fan groups”) and then promote the product themselves. Most likely, they will also speak positively about the company and in turn will invite their friends to join in.
It’s highly interactive, which is important for assessing public response regarding your product/ services/ company image. The good thing with social networking accounts is that they are interactive. They are not one-way, unlike other advertising efforts. Because of this, it encourages people to participate and talk about the company. Good or bad comments are welcome-they all help the company the same way. Those are the top three most important things that social networking sites bring companies which utilize them. Remember that you can just go about it on your own. Remember basic online etiquette and try your best to update as often as you can!